Privacy policy

Last updated: May 2026

This Privacy Policy describes how HE4L LTD ("we," "us," "our") collects, uses, and shares personal data when you visit our website, make a purchase, or otherwise communicate with us (collectively, the "Services").

Please read this policy carefully before using our website.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version will always be published on this page.

What Personal Data We Collect

1. Information You Provide Directly

  • Contact data: name, billing and shipping address, email address, phone number
  • Order data: purchased products, payment confirmation, shipping information
  • Account information: username, encrypted password
  • Communications: enquiries submitted to our customer service team

2. Automatically Collected Information

  • Device and browser information
  • IP address
  • Usage and interaction data
  • Cookies and similar technologies

3. Information from Third Parties

  • Payment and shipping service providers
  • Marketing and analytics partners
  • Shopify as our technical e-commerce platform

How We Use Your Personal Data

  • Processing orders and payments
  • Arranging shipping, returns, and refunds
  • Providing customer service
  • Improving our website and services
  • Marketing and advertising (within the limits permitted by law)
  • Security and fraud prevention
  • Fulfilling legal obligations

Cookies & Tracking Technologies

We use cookies and similar technologies to ensure site functionality, analyse usage statistics, and personalise content and advertising. You can manage or disable cookies through your browser settings or our cookie banner. Please note that disabling cookies may affect site functionality.

Sharing of Personal Data

We share personal data only where necessary, including with:

  • Service providers (e.g., payment processing, shipping, IT, analytics)
  • Shopify, as our hosting and e-commerce platform
  • Marketing and advertising partners
  • Authorities, where required by law

We do not sell your personal data.

Shopify

Our store is powered by Shopify Inc. Shopify processes personal data in order to provide and improve its services. For more information, see Shopify's Privacy Policy at https://privacy.shopify.com.

International Data Transfers

Your personal data may be processed outside the UK. Where required, we ensure appropriate safeguards are in place, such as standard contractual clauses or UK GDPR-compliant data transfer mechanisms.

Children's Data

Our services are not directed at children under the age of 13. We do not knowingly collect personal data from persons under 13 years of age.

Data Security & Retention

  • We implement technical and organisational security measures to protect your data.
  • Personal data is retained only for as long as necessary for the stated purposes or as required by law.

Your Rights (UK GDPR)

As a UK resident, you have the following rights regarding your personal data:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to processing of your data
  • Request data portability
  • Withdraw any previously given consent
  • Lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk

To exercise any of these rights, please contact us using the details below. We may request additional information to verify your identity.

Marketing Communications

You can unsubscribe from marketing emails at any time via the unsubscribe link in our emails or by contacting us directly. Transactional emails (e.g., order confirmations) are not affected.

Third-Party Websites

Our website may contain links to external websites. We are not responsible for their content or privacy practices.

Supervisory Authority

United Kingdom: Information Commissioner's Office (ICO) — https://ico.org.uk

Contact

Data controller for the purposes of applicable privacy laws:

  • Business Name: HE4L
  • Company Name: HE4L LTD
  • Company No.: 16250783
  • Email: support@he4l.com
  • Phone: +44 7838 137945
  • Address: HE4L LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Hours: Monday–Friday, 09:00–17:00 | Saturday–Sunday, 11:00–16:00 (GMT)
  • Response time: within 24 hours