Brand

HE4L is a UK-based, retailer bringing you the best of K-beauty, delivered straight to your door. We are registered in England and Wales as HE4L LTD (Company No. 16250783), operating from London.

Our Mission

Our mission is simple: to make authentic, high-quality Korean skincare accessible to everyone in the UK — without the hassle of international shipping, inflated prices, or uncertainty about product authenticity.

Korean beauty has changed the way the world thinks about skincare. At HE4L, we believe every customer deserves access to the innovations that K-beauty has pioneered — from barrier-focused formulations and gentle actives to cutting-edge ingredients like PDRN, tranexamic acid, and centella asiatica.

What We Sell

We stock a carefully curated selection of products from some of the most trusted and respected Korean skincare brands, including:

  • COSRX — dermatologist-loved essences, serums and SPF
  • Anua — heartleaf-powered formulas for sensitive and acne-prone skin
  • Beauty of Joseon — heritage-inspired skincare with modern efficacy
  • Biodance — innovative collagen masks and toner pads
  • Skin1004 — centella-focused skincare for calm, balanced skin
  • Dr. Althea — clinically developed barrier and relief creams
  • Medicube — results-driven skincare backed by dermatology

we are expanding our product line to even bring you more products!

Product Authenticity

Every product we sell is 100% authentic. We source directly from authorised distributors and verified suppliers who work with the official brand channels. We do not sell grey-market, counterfeit, or near-expiry stock. If you ever have concerns about a product you've received, our customer support team is available to help.

Our Promise to You

  • Free shipping on all UK orders
  • 30-day return window on eligible products
  • Responsive customer support Monday to Friday, 09:00–17:00 GMT
  • Transparent business information and easy-to-reach contact details

Contact Us

HE4L LTD
71-75 Shelton Street, Covent Garden, London WC2H 9JQ
Email: support@he4l.com
Phone: +447366101296


Company No.: 16250783