Beauty of Joseon Dynasty Cream 50ml

Where K-beauty tradition meets modern skincare science. The Beauty of Joseon Dynasty Cream is the brand's very first and most iconic product — a cult-favourite moisturiser that has stood the test of time and continues to be a staple in skincare routines worldwide. Rooted in traditional Korean Hanbang ingredients, this luxuriously rich yet lightweight cream delivers instant, lasting hydration and a signature dewy, glass-skin glow that layers beautifully under makeup.

Powered by 29% Rice Bran Water — packed with vitamins B, C and E and brightening amino acids — alongside 5% Ginseng Root Water, rich in saponins to energise and firm the skin's appearance, this cream is a nourishing powerhouse from first application. 2% Niacinamide balances sebum production and visibly brightens, while 2% Squalane locks in moisture and delivers antioxidant protection. Ceramide NP reinforces the skin barrier, Honey Extract soothes and nourishes, and Adenosine supports a smoother, more youthful-looking complexion with continued use.

Its unique gel-cream texture melts effortlessly into the skin — never sticky, never greasy — leaving behind a plump, bouncy and visibly radiant finish. Fragrance-free, cruelty-free and suitable for all skin types, with a particular affinity for dry and dull complexions. Comes complete with a hygienic spatula for mess-free application.