Cookie Policy

Last updated: May 2026

This Cookie Policy explains how HE4L LTD ("we," "us," "our") uses cookies and similar tracking technologies when you visit our website.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you do not have to re-enter them each time you visit.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They enable core features such as adding items to your cart, completing checkout, and maintaining your session. These cookies cannot be disabled.

2. Functional Cookies

These cookies remember your preferences (such as language or region) to provide a more personalised experience. Disabling them may affect site functionality.

3. Analytics Cookies

We use analytics cookies (e.g., Google Analytics) to understand how visitors interact with our website — which pages are visited most, how long users stay, and where they come from. This data is aggregated and anonymous.

4. Marketing & Advertising Cookies

These cookies track your browsing activity to display relevant advertisements. They may be placed by us or by trusted third-party advertising partners. You can opt out of these at any time.

Third-Party Cookies

Some cookies on our site are set by third-party services, including:

  • Shopify — e-commerce platform functionality
  • Google Analytics — site usage analytics
  • Meta (Facebook) Pixel — advertising and retargeting
  • Google Ads — advertising and conversion tracking

These third parties have their own privacy and cookie policies. We recommend reviewing them directly.

How to Manage Cookies

You can manage or disable cookies in the following ways:

  • Browser settings: Most browsers allow you to block or delete cookies through their settings menu.
  • Cookie banner: When you first visit our site, you can accept or decline non-essential cookies via our cookie consent banner.
  • Opt-out tools:

Please note that disabling certain cookies may affect your browsing experience and some features of our website may not function correctly.

Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be published on this page with an updated date.

Contact

  • Business Name: HE4L
  • Company Name: HE4L LTD
  • Company No.: 16250783
  • Email: support@he4l.com
  • Phone: +44 7838 137945
  • Address: HE4L LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Hours: Monday–Friday, 09:00–17:00 | Saturday–Sunday, 11:00–16:00 (GMT)
  • Response time: within 24 hours